Tech, Gadgets, Photography, Social Media and Poor Spelling
If your in the US maybe you can put me straight on this? It does appear however that NBC’s coverage was lacking.
The 2012 Summer Olympics have finally kicked off, and while NBC has been boasting about the digital options it’s offering US sports fans, the broadcaster offered no live streaming of the opening ceremonies, instead funneling viewers towards its tape-delayed primetime broadcast this evening. NBC has now defended the decision to the Los Angeles Times, telling the paper in an emailed statement that the ceremonies “are complex entertainment spectacles that do not translate well online because they require context, which our award-winning production team will provide for the large prime-time audiences that gather together to watch them.”
Strange that comment “the ceremonies “are complex entertainment spectacles that do not translate well online because they require context,” you’d have thought as a broadcaster NBC would have had a plan of what was happening, then used this thing called hyperlinks on the webpage to maybe provide context related articles for the aspects of the ceremony for those US citizens too stupid (not many i’m guessing) to grasp what was going on.
Were NBC implying it’s US online viewership were stupid?
This is made even more ironic as Danny Boyle dedicated a whole section of the opening ceremony to the Internet and the Father of the world wide web was also on hand and tweeting live..
The IOC is also evidently using takedown’s on youtube to take down videos which are not official, of which there were not many, off the video sharing site. The IOC is a charity and you’d have thought it would have been a bit more charitable. Could they not work with Google to point viewers of Mr Beans classic Chariots of Fire spin to Adsense adverts to promote Olympic Merchandise or other olympic revenue generating sites? Rather than just taking down the videos.
As one of the most heavily social online Olympics if this is the IOC’s stance, old world, 1948 style contracts, its’ going to loose cash soon, and will be making its life harder for the next Olympics, it needs to learn, adapt and change to realise it’s not just sport but the marketing of sport which has changed. Come on if Football and BMX are really Olympic sports a few Olympic Videos on youtube shouldn’t be a problem?