projectz

Tech, Gadgets, Photography, Social Media and Poor Spelling

Gigaom

The team behind TRVL, an iPad-exclusive digital travel magazine, was very excited about the prospect of Apple’s Newsstand(s aapl); after all, recent numbers show that some publishers are seeing their products reach as many as 268 percent more subscribers because of it. But there’s a problem: TRVL has been and wanted to remain free, but Newsstand requires publishers to offer a paid subscription in order to be included.

TRVL got around the problem by offering a paid $0.99 per month subscription while also allowing users to download each individual issue for free. Its portion of the subscription revenue, after Apple takes its standard cut, will be donated to charity, which is a smart and generous way to get around this odd restriction. But I still think Apple is missing a beat in making paid subscriptions a required element of Newsstand titles.

Workarounds and why limits make sense

Restricting Newsstand…

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This entry was posted on August 17, 2012 by in Uncategorized.
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