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I’ve not really drunk the Feedly koolaid, while I admire the companies vision, it’s wanting to step up and be all that it can be in the wake of the impending demise of Google Reader. I’m just not feeling the love for its mobile platform.
I do however feel a lot of love for News360 and this is a good interview with the team behind the cross platform app, their vision and their understanding that google may be right to retire reader.
Google Reader is almost officially dead. Just a few more short weeks, and it will be gone forever (it goes away on July 1st, in case you needed a reminder). Since Google broke users’ hearts back in March, announcing the product’s demise, other companies have been rushing to provide an adequate replacement for users who aren’t willing to give up RSS. Sure, there were already alternatives, but Google’s announcement lit a fire underneath them and others looking to create new products, as the opportunity was created for them to obtain a lot of new users.
One potential replacement that has been around for quite a while, News360, is taking a somewhat different approach than some of the others like Feedly and Digg. Interestingly, their philosophy is similar to Google’s when it comes to the changing landscape of how people consume their news.
“As a culture we have moved into a realm where the consumption of news is a near-constant process. Users with smartphones and tablets are consuming news in bits and bites throughout the course of the day – replacing the old standard behaviors of news consumption over breakfast along with a leisurely read at the end of the day,” Richard Gringras, Senior Director, News & Social Products at Google told Wired.
A spokesperson for News360 tells WebProNews, “Clearly there will be people who miss the simplicity of source-based feed subscription models, but I think it’s time we admit that RSS — as transformative as it was when it launched in 1999 — is no longer equipped to handle the amount of content the web churns through every day. It’s not enough to just aggregate – the onus is still on the user to process all of that data. Creating a ‘replacement’ for Google Reader today is like buying a black & white TV and hoping the picture is in color.”
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